Need help with your medical device

Team Purple

Get help with your MedTech company now

Not every project goes to plan. In fact it rarely does. And sometimes in different areas (development, product strategy, commercial strategy, post market) you need a little outside perspective. Team Purple brings that for your healthcare robotics and other complex medical devices.
Meet our dedicated team of experts who bring extensive experience in every aspect of complex medical devices. Each member has special skill sets that can give perspectives and sort various problems. With over 100 years of combined experience in MedTech - but with a particular knowledge of health robotics and complex devices - this group can quickly give insights into where you and your team are struggling.
And then offer offer tangible real-world solutions.

Need help? To get access to this elite team contact steve@howtostartupinmedtech.com

Strategy and commercialisation expert

Steve Bell

Product pipeline strategy, Go To Market, commercial build out, commercial strategy

With over 35 years of experience in the Medtech industry spanning both multinationals and startups, he has successfully guided numerous companies from startup to generating multi-hundred-million revenue streams. He can assist your company in navigating a quicker and more competitive route to profitability.

Technical Development and operations guru

Paul Roberts

Technical product strategy and deep dives, Operational planning, R&D team alignment

Paul is dedicated to promoting businesses with a positive global impact. He co-founded CMR Surgical in 2014 which raised $600M in 2019, a major milestone in medtech. As COO, he led the of the CE-approved robotic system "Versius" in under five years and later launched a digital ecosystem for-time insights and predictive maintenance as Chief Customer Success Officer. He has decades of consulting experience and is driven to make an impact - fast.

Expert in Medtech Commercialisation Asia

Kin Cheung

Deepest knowledge of Asian medtech market, commercial strategies, tactical implementation plans, regulatory strategies

Specialist in developing Medtech and robotic MIS franchises Asia, including companies such as Ethicon, Intuitive, Asensus, CMR, Noah, Virtual Incision, Virtuoso Surgical, and PROCEPT. Over 30 years of on the ground experience in complex MedTech devices.

Expert in Medtech Commercialisation USA

Craig T Ingram

Strategic entry to USA, Tactical commercialisation planning, guidance on building brand

Commercialization that transform market challenges into profitable growth. With over 20 years of experience from Fortune 500 companies to startups, he builds high-performing strategies in competitive settings. By combining real world sales communication with innovative marketing, he consistently achieves high revenue growth and EBITDA-positive results for companies through bold, psychology-driven strategies.

Expert in Global Market access

Colette Hamilton

Strategic entry into EMEA, tactical control of commercial headwinds, and measurement of impact. Contributed to $1.3bn in exit deals

Evidence-based investor pitches and market launch/adoption strategies that deliver year-on-year exponential growth, improve profitability, and reduce waste across R&D, commercial missteps, and ineffective sales execution.

With over 25 years’ experience across start-ups and global enterprises, leverages the combined power of health economics, behavioural science, and process redesign to unlock customer value, grow market share, and future-proof businesses.

Expert at connecting MedTech value propositions with payer priorities.