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Strategies to sell against "Boom" multiport main frame surgical robots

In the first of a series of "how to sell against" I'm going to give my thoughts on some strategies and tactics you could use to sell against boom robots like the da Vinci.

Don't worry I will do the next articles on how to sell against all the formats of robots.



A boom structure Robot
A boom structure Robot

Concentrated Mass

Single boom robots come with one common feature. Concentrated mass.

That means that the bedside boom has to support all 4 arms - and that means that to have all the weight hanging off - away from the central boom it needs to have a big solid boom and a big amount of weight at the base of the boom. It needs to be stable and not tip over.


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