Warning: Brutal truths incoming so strap in:
I have the infamous reputation of being the person that built and headed up the commercial structure of the second most successful soft tissue surgical robotics company in history after intuitive. I led an amazing team that took us from zero to over 150 robots in a few short years.
I don’t want to exaggerate - but that was Fucking hard.
A lot of people ask me “So how did you do it?”
Besides having an awesome and differentiated product, and having what I consider one of the best marketing teams on the planet working with me. I’d say I did a good job of hiring incredibly motivated and competent people that joined my cult. And yes it was a cult I created - ask any of them. And to be honest that is 90% of the battle - get the best people - motivate them - educate them - align them - and make them act like a cult.
But it is a little more technical than that. So I’m going to reveal 16 of my top secrets to how to sell surgical robotics and have success. Let’s dive in…